Nedbank
MoneyTracker
Project breakdown and process
We followed the Client Centred Design (CCD) process developed by the digital team at Nedbank, based on best practices observed around the world. While the full CCD process is lengthy and has many steps, making it consumable for any project, below or the main key steps in the process that I focus on.
Pitchbook, desk research and SME engagement
Research and discovery phase
Prototyping and regular testing of iterations with users
Build and deploy BETA
Go live
Commercialise
Continue to iterate, maintain and expand the functionality based on user data
Research
Financial management is a tricky part of our personal and business lives, so trying to build a solution that was user friendly and informative would require a lot of pre-work, and rapid iteration.
Our research and discovery phase included product teardowns of competitor products in the market; interviews with subject matter experts and target users; prototyping and user testing of our POC; and working together with the technical and business team to make sure we are all aligned with the team mission.
Iteration and prototyping
Over the course of the project timeline, we refined and developed new iterations of the tool, based on feedback gathered from multiple sources, for example, user testing sessions and our internal and external BETA releases.
I strongly believe in validating complex user interactions by testing them and refining them based on focused user testing and research.
Try the MoneyTracker Prototypes:
Toolset of choice
My role as the design lead
I was charged with overseeing and contributing to a team of 2 designers, UI and UX.
As the Design Lead, my role also involved contributing towards the strategy and overall direction of the project from a user experience perspective, always advocating for the end-user.
When this mandate came into conflict with business needs I was charged with negotiating on behalf of the design team, defending the project from poor decisions, and making sure that a fair trade-off was made.
The product owner, technical lead, business analysts and I were always present when making strategic decisions. As the design lead, I contributed towards determining which features would make it onto the MoneyTracker tool.
I was expected to make sure that the project adopted the client-centred design approach that Nedbank had developed for delivering high-quality digital products at scale.
I also had to make sure that the design team and its processes were well integrated into the greater team and its agile approach.
I was responsible for maintaining a good cadence and quality of the design team’s output as the agile environment was a fast passed and fluid one.
Stakeholder engagement
Managing expectations is a key aspect of design management and product development. Without actively engaging with project sponsors, leadership within the organisation, and our users, then we could not dream of pulling off such a massive undertaking.
Collaboration in agile
Being able to manage deliverables across multiple platforms requires coordination and planning. We eventually developed a good cadence due to our ability to collaborate in real-time, across time zones.
I always tried to maintain a fair and open space for ideas to be discussed and problems to be solved, with respect and without judgement. From design to tech to business, all ideas are welcome.
Pilot & BETA Testing to get all that data.
In order for us to reach our goal of landing this ambitious project, we would need to put our solution through its paces in a live environment with real data. Transactional and user feedback data. A year after kicking off we were ready for a closed internal pilot, allowing us to open up our solution to Nedbank Staff and get direct real-world feedback from users. This was an important step towards validating our technology and user experience solutions and gathering crucial data about the performance of the categorisation algorithm and the usability issues.
We put in place an action plan to review, consolidate and prioritise the refinements we wanted to make based on the user feedback collected during the pilot, and start getting ready for our open BETA. A first for the Nedbank Money app and online banking platform. This was an important step, and we knew that even though we were released as a beta that this was going to be our first opportunity to make a positive and impactful impression on those users why gave it a try.
MoneyTracker was out in the wild and we were getting incredible feedback from our end users. Much of the feedback was very positive, but it was the negative and constructive feedback that was my focus as this is where I find many of the most critical comments and suggestions. This data would help us refine the product even further and continue to add richness to its functions based on user feedback.
By the time we came out of beta, we were confident that we were delivering a valuable and important product to our customers and we were excited to continue expanding on its capabilities for the months to come.
FINAL PRODUCT
After three years, a BETA and multiple releases, we have come to a point where our mission has been met and then some. The features that have been developed are currently helping thousands of individuals and business owners take control of their finances and see their money differently.
Features built into the Free MoneyTracker feature include:
Automatic categorisation of transactions into logical categories
User-defined custom categories
Splitting transactions
Month on month, and 12-month budget planning
Invoice creation and PDF generation
Cashflow and invoice reporting in multiple formats
Data visualisation